Using the mos mosh fashion brand as an example, our customer can use the argumentation of sustainability for themselves in the sales environment. How do you use it? By discussing the product and incorporating that it is sustainable by explaining to the customer what sustainability means.
In doing so, you convey information to the customer and also show that you have specialist competence, that you are the specialist retailer who goes into the depth of the matter, for whom that is important. This conversation with the customer distinguishes you from the online sales platforms. Therefore, this argument of sustainability is good in two ways: it does something for our environment and it gives you an opportunity to strengthen customer loyalty on a good positive level strengthens the roots of your business.
Using mos mosh as an example, we offer the following arguments:
re-used jeans fabrics (re-loved jeans such as the Berlin Zip, Sumner models);
Using yarn from pet bottles and fishing nets;
new manufacturing plant with less water consumption;
Better Cotton Initiative (BCI) that brings cotton producers to sustainable farming practices;
willingness to give away your worn jeans or to have them recycled (for the mos mosh Gallery men’s collection, this wish is described on an inside label).
The best way to benefit from the information is to train your sales staff so that they can argue competently. For example, you could hand-out your sales staff a small text that they should learn and present to the customer when an opportunity arises. This ensures that your staff feels comfortable and that this information is transmitted with authority and depth. Feel free to contact us and we will come to you for a training day or help you to design such a text.
