The official name of our fashion agency is sue-vet AG and it was founded in 2002. The name sue and vet comes from one of the founders Susan and the French word vetement. We are an independent show room and fashion distributor located close but not inside the Swiss fashion center TMC and conveniently located near the airport in Zurich.
The fashion collections we initially marketed are not the same any more except for 2 collections. That shows that the fashion market is in constant flux and that interests, needs and trends change often. It is part of our mission to bring that change to our customers and to explain the need to both keep good products in the shop and still grown by taking on new products. Another part of our mission is to explain to the designers and manufacturers that a local representation can be very effective; just relying on an online presence or running the distribution from another country may work but may not fully exploit the potential of their label. We have seen cases in which 80% of the potential market was forfeited over years.